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This is the biggest Hertz Iceland offer of the year — and it won’t last!

Unlock exclusive savings on your next Iceland adventure:

  • Pay Now & Save 20%: Pre-pay your rental online and receive our absolute highest discount (20% off base rate).
  • Pay Later & Save 15%: Reserve your car today, pay at pickup, and still get a fantastic 15% off.

How to claim your discount:

  • Click “Book Now” and select your car and dates.
  • Enter discount code: BF2025 in the “Enter discount” box before searching!
  • Choose your payment method at checkout — your discount will be applied instantly.

BF2025 is automatically applied on this page.

Hurry: This Black Friday deal is only available for bookings made between November 14 and November 30, 2025. Pick-up or return must be at KEF Airport or Reykjavik downtown.

Don’t miss your chance!
Iceland’s best rental deals this year — limited time, limited locations, and limited vehicles!

Why book your Hertz Iceland Black Friday deal?

  • 24/7 emergency phone support included
  • All discounts apply to the latest vehicle models (under 2 years old)
  • Pick up and return at KEF Airport or Reykjavik downtown only
  • Wide range of cars: city cars, SUVs, 4x4s, campers & vans
  • Trusted local operator for over 50 years on Icelandic roads

Black Friday Car Rental Iceland – FAQs

Best 4x4s sell fast! Don't miss the big sale!

BMW X3 Plug-in Hybrid  | Automatic | 4×4

BMW X3 Plug-in Hybrid | Automatic | 4×4

UFAI | Group: I6 (UFAI)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Hybrid
  • 25+ only
  • 3 Large Luggage

This vehicle is NOT allowed in the highlands F-roads. But It is permitted on roads no.35 and 550. You must be 25 years of age to drive the vehicle.

Additional Features
  • 19 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • CarPlay
  • Power Steering
  • Power Windows
  • Remote Locking
  • Fog Lamps
  • Satelite Navigation
BMW X5 Plug-in Hybrid | Automatic | 4×4

BMW X5 Plug-in Hybrid | Automatic | 4×4

LFAI | Group: I7 (LFAI)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Hybrid
  • 25+ only
  • 4 Large Luggage

This vehicle is NOT allowed in the highlands F-roads You must be 25 years of age to drive this vehicle

Additional Features
  • 4 Wheel Drive
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • CarPlay
  • Smoking
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
  • Satelite Navigation
rent a bigger 4WD Dacia Bigster in Iceland

Dacia Bigster AWD or similar | Manual | 4×4

SGCH | Group: F2 (SGCH)

  • 5 Seats
  • Manual
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 1 Small Bag
  • 3 Large Bags

Suitable for the highlands. Please read Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 3 Large Luggage, 1 Small luggage
  • 4 Wheel Drive
  • Adjustable Steering
  • Cruise Control
  • Traction Control
  • Bluetooth
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
Rent a Kia Sorento PHEV in Iceland

Kia Sorento Plug-in Hybrid or similar | Automatic | 4×4

SFDI | Group: O6 (SFDI)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Hybrid
  • 23+ only
  • 4 Large Luggage

This vehicle is NOT allowed in the highlands F-roads. NOTE: Allowed on-road no.35 and 550. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 38 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
4wd land rover defender hire in iceland

Land Rover Defender or similar | Automatic | 4×4

PFAN | Group: G6 (PFAN)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 3 Large Luggage

Suitable for highlands, Please read the Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 234 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
rent a hyundai Tucson in Iceland

Hyundai Tucson Plug-in Hybrid or similar | Automatic | 4×4

IFAI | Group: N3 (IFAI)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Hybrid
  • 23+ only
  • 3 Large Luggage

This vehicle is NOT allowed in the highlands F-roads. NOTE: Allowed on roads no.35 and 550. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 46 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Rent the 4wd land rover defender in Iceland

Land Rover Defender Plug-in Hybrid or similar | Automatic | 4×4

PFAI | Group: L6 (PFAI)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Hybrid
  • 23+ only
  • 3 Large Luggage

Suitable for highlands, Please read the Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 77 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Landrover Discovery Sport PHEV rental iceland

Land Rover Discovery Sport PHEV | Automatic | 4×4

RFDI | Group: J2 RFDI

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Hybrid
  • 25+ only
  • 4 Large Luggage

This vehicle is NOT allowed in the highlands F-roads. But It is permitted on roads no.35 and 550. You must be 25 years of age to drive the vehicle.

Additional Features
  • 4 Wheel Drive
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • CarPlay
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
  • Satelite Navigation
Rent a Mazda CX 30 in Iceland

Mazda CX-30 or similar | Automatic | 2WD

JGAR | Group: C6 (JGAR)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 20+ only
  • 3 Large Luggage

This vehicle is NOT allowed in the highlands F-roads. You must be 20 years of age to drive this vehicle.

Additional Features
  • 144 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
Mercedes Benz rental car in Iceland

Mercedes Benz GLE Plug-in Hybrid or similar | Automatic | 4×4

LFDI | Group: I5 (LFDI)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Hybrid
  • 25+ only
  • 4 Large Luggage
Additional Features
  • 4 Wheel Drive
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • CarPlay
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
  • Satelite Navigation
Rent a AWD electric car in Iceland

Nissan Ariya AWD SUV Electric or similar | Automatic | 4×4

RGAC | Group: I2 (RGAC)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Electric
  • 23+ only
  • 1 Small Bag
  • 3 Large Bags

This vehicle is NOT allowed in the highlands F-roads. You must be 23 years of age to drive this vehicle.

Additional Features
  • 3 Large Luggage, 1 Small luggage
  • All Wheel Drive
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
Range Rover Sport PHEV rental in Iceland

Range Rover Sport PHEV| Automatic | 4×4

WFBI | Group:J3 (WFBI)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Hybrid
  • 25+ only
  • 4 Large Luggage
Additional Features
  • Adjustable Steering
  • Cruise Control
  • Traction Control
  • ABS
  • Bluetooth
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
  • Satelite Navigation
rent a tesla model Y in Iceland

Tesla Model Y or similar | Automatic | 4×4

UGDC | Group: V1 (UGDC)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Electric
  • 23+ only
  • 4 Large Luggage

This vehicle is NOT allowed in the highlands F-roads. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • Adjustable Steering
  • Cruise Control
  • Traction Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
Brand new Land Cruiser 250 rental in Iceland

Toyota Land Cruiser 250 | Automatic | 4×4

GFAR | Group: H1 (GFAR)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 5 Large Luggage

Suitable for highlands, Please read the Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 0.1 
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • CarPlay
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
  • Satelite Navigation
Proace Verso Active

Toyota Proace Verso Active 8-seat van or similar | Automatic | 2WD

LVAD | Group: L2 (LVAD)

  • 8 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 6 Large Luggage

This vehicle is NOT allowed in the highlands F-roads. You must be 23 years of age to drive this vehicle.

Additional Features
  • 192 C02 g/km
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
VW Caravelle 9 seater van rental in Iceland

VW Caravelle 9 seater or similar | Automatic | 4×4

FMDN | Group: D2 (FMDN)

  • 9 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 2 Small Bags
  • 7 Large Bags

Suitable for the highlands. Please read Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 7 Large Luggage, 2 Small luggage
  • 4 Wheel Drive
  • 217 C02 g/km
  • Electronic Stability Control
  • ABS
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
new 4x4 electric car iceland car rental

VW ID.4 EV AWD Electric or similar | Automatic | 4×4

JGDC | Group: N1 (JGDC)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Electric
  • 20+ only
  • 1 Small Bag
  • 2 Large Bags

This vehicle is NOT allowed in the highlands F-roads. You must be 20 years of age to drive this vehicle.

Additional Features
  • 2 Large Luggage, 1 Small luggage
  • All Wheel Drive
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
Toyota Hilux Pickup or similar | Manual | 4x4 rental car in Iceland

Toyota Hilux Pickup or similar | Manual | 4×4

FPMN | Group: G1 (FPMN)

  • 5 Seats
  • Manual
  • Airconditioning
  • 4 Doors
  • Petrol or Diesel
  • 23+ only

Suitable for the highlands. Please read the Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 245 C02 g/km
  • Adjustable Steering
  • Electronic Stability Control
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Suzuki Swift rental car in Iceland

Suzuki Swift or similar | Manual | 4×4

ESMN | Group: A2 (ESMN)

  • 5 Seats
  • Manual
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 20+ only
  • 2 Large Luggage

This vehicle is NOT allowed in the highlands F-roads. You must be 20 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 128 C02 g/km
  • Adjustable Steering
  • Electronic Stability Control
  • ABS
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Suzuki-SX4 rental car in Iceland

Suzuki SX4 or similar | Manual | 4×4

HMMN | Group: K (HMMN)

  • 5 Seats
  • Manual
  • Airconditioning
  • 4 Doors
  • Petrol or Diesel
  • 20+ only
  • 3 Large Luggage

Not allowed in the highlands

Additional Features
  • 4 Wheel Drive
  • 125 C02 g/km
  • Adjustable Steering
  • Electronic Stability Control
  • ABS
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Rent a duster in iceland

Dacia Duster or similar| Manual | 4×4

CFMN | Group: E2 (CFMN)

  • 5 Seats
  • Manual
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 20+ only
  • 3 Large Luggage

Suitable for the highlands. Please read Terms & Conditions. You must be 20 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 139 C02 g/km
  • Adjustable Steering
  • Electronic Stability Control
  • ABS
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Suziki Jimny rental car in Iceland

Suzuki Jimny or similar | Manual | 4×4

EFMN | Group: E1 (EFMN)

  • 4 Seats
  • Manual
  • Airconditioning
  • 3 Doors
  • Petrol or Diesel
  • 23+ only
  • 2 Large Luggage

Allowed in the highlands. Please read Terms & Conditions.

Additional Features
  • 4 Wheel Drive
  • 154 C02 g/km
  • Adjustable Steering
  • Electronic Stability Control
  • ABS
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
KIA Sportage or similar| automatic | 4x4

KIA Sportage or similar| Manual | 4×4

IFMN | Group: F (IFMN)

  • 5 Seats
  • Manual
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 20+ only
  • 3 Large Luggage

Suitable for the highlands. Please read Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 150 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
KIA Sportage or similar| automatic | 4x4

KIA Sportage or similar | Automatic | 4×4

IFAR | Group: O (IFAR)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 3 Large Luggage

Suitable for the highlands. Please read Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 156 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Rent a Kia Sorento PHEV in Iceland

KIA Sorento or similar | Automatic | 4×4

SFAN | Group: O2 (SFAN)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 4 Large Luggage

Suitable for the highlands. Please read Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 164 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Land cruiser 5 seater rental in Iceland

5 seats Toyota Land Cruiser or similar| Automatic | 4×4

FFAR | Group: I (FFAR)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 5 Large Luggage

Suitable for the highlands. Please read Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 251 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Toyota-Land-Cruiser-7-seater rental in Iceland

Toyota Land Cruiser 7 seater or similar | Automatic | 4×4

FVAN | Group: H (FVAN)

  • 7 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 2 Large Luggage

Suitable for the highlands. Please read Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 252 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
VW Caravelle 9 seater van rental in Iceland

VW Caravelle 9 seater or similar | Manual | 4×4

FVMN | Group: D (FVMN)

  • 9 Seats
  • Manual
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 2 Small Bags
  • 7 Large Bags

Suitable for the highlands. Please read Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 7 Large Luggage, 2 Small luggage
  • 4 Wheel Drive
  • 198 C02 g/km
  • Electronic Stability Control
  • ABS
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Mercedes-Benz-Sprinter-15-seater rental Iceland

Mercedes-Benz Sprinter 15 seater or similar | Automatic | 4×4

FVAR | Group: W (FVAR)

  • 15 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 1 Large Luggage

Suitable for the highlands. Please read Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Wheel Drive
  • 238 C02 g/km
  • ABS
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Discovery land rover rental car in Iceland

Land Rover Discovery or similar | Automatic | 4×4

LFAV | Group: R6 LFAV

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 25+ only
  • 5 Large Luggage

This vehicle is NOT allowed in the highlands F-roads You must be 23 years of age to drive this vehicle

Additional Features
  • 4 Wheel Drive
  • 223 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Audi Q7 or similar | Automatic | 4x4 rental car in Iceland

Audi Q7 or similar | Automatic | 4×4

LFAR | Group: M (LFAR)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 23+ only
  • 4 Large Luggage

This vehicle is NOT allowed in the highlands F-roads You must be 23 years of age to drive this vehicle

Additional Features
  • 4 Wheel Drive
  • 195 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Landrover Defender 130 7 seater in Iceland

Land Rover Defender 130 SUV 7 seater| Automatic | 4×4

WFBR | Group: M6 (WFBR)

  • 7 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 25+ only
  • 4 Large Luggage

This vehicle is NOT allowed in the highlands F-roads You must be 25 years of age to drive this vehicle

Additional Features
  • 4 Wheel Drive
  • 199 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • CarPlay
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps