Hafnarfjörður is a vibrant harbour town on Iceland’s south-west coast and one of the key towns within the Greater Reykjavík Capital Region. Just 10 km south of Reykjavík city centre, it offers all the convenience of the capital area while retaining its own distinct character and charm. Known locally as the “Town of Elves” (Álfaborg in Icelandic), Hafnarfjörður has a strong tradition of elf and hidden people folklore — locals believe the ancient lava fields running through the town are home to these mythical creatures, and guided elf walks are a popular way to explore this side of Icelandic culture.
Hafnarfjörður is also home to Hertz Iceland’s headquarters, making it one of the most convenient and best-stocked pick-up points in the country. With Hertz, you can collect your rental car right here in Hafnarfjörður and set off towards central Reykjavík, the Reykjanes Peninsula, Keflavík International Airport or the wider South Coast — all within easy reach on good paved roads from the capital area.
Selhella 5, 221 Hafnarfjörður,
Mon - Fri: 08:00 - 17:00
Sat - Sun: CLOSED
*Opening hours differ on public holidays; please refer to our Google location profile for the exact holidays' opening time
Hafnarfjörður is part of the Greater Reykjavík Capital Region and is straightforward to reach by public transport from both Keflavík International Airport and central Reykjavík.
If you are arriving from Keflavík International Airport (KEF), the Flybus and other airport coach services connect KEF to Reykjavík’s BSÍ bus terminal, from where you can take a Strætó local bus (route 1 or connecting services) down to Hafnarfjörður. The total journey from the airport takes roughly 45–60 minutes depending on connections.
If you are already in Reykjavík, Hafnarfjörður is served by Strætó bus routes running regularly from the city, with a journey time of around 20–30 minutes. The town is also just a 10–15 minute drive south from central Reykjavík via Route 40.
Once you arrive in Hafnarfjörður, the Hertz Iceland headquarters is located at Selhella 5, 220 Hafnarfjörður, where you can pick up your rental car and head straight out to explore the capital region, the Reykjanes Peninsula or further afield at your own pace.
Hafnarfjörður sits on Iceland’s south-west coast within the Greater Reykjavík Capital Region, which means driving conditions here are generally more moderate and manageable than in more exposed parts of Iceland. That said, the weather can still change quickly, and knowing what to expect through the seasons will help you plan your drives with confidence.
One thing to be aware of when driving in Hafnarfjörður and the wider capital region: roundabouts are very common throughout the town and on connecting roads to Reykjavík. Take them slowly, yield to traffic already in the roundabout, and follow signs carefully — especially if you are not familiar with driving in Iceland. Always check vedur.is for forecasts and road.is for live conditions before longer drives from Hafnarfjörður.
Iceland’s weather is famously unpredictable, and Hafnarfjörður’s position right on the coast of Faxaflói Bay makes it particularly susceptible to strong winds. The town sits low by the sea, and when south-westerly winds pick up — which they do regularly, even in summer — it can feel noticeably colder than the temperature suggests. A windproof outer layer is genuinely essential here, not just a precaution. Once you’ve picked up your Hertz rental car in Hafnarfjörður, keep a waterproof, windproof jacket within easy reach in the car at all times.
In summer, lightweight but wind-resistant layers you can add or remove throughout the day work best. Mornings along the harbour can feel cool and breezy even in July, so a mid-layer and windproof shell should always be in your bag even on bright days.
In winter, pack thermal base layers, gloves, a warm hat and a windproof outer shell as a minimum. Temperatures in Hafnarfjörður can drop below freezing from November through March, and with the coastal wind chill, it can feel considerably colder near the seafront and in open areas. Waterproof footwear is strongly recommended year-round, especially if you plan to walk the harbour area, explore the lava fields or visit nearby coastal viewpoints.
If you are planning day trips from Hafnarfjörður to the Reykjanes Peninsula, the Golden Circle or the South Coast, pack for changeable conditions regardless of the season — weather can shift quickly once you leave the capital region.
Parking in Hafnarfjörður is simple and stress-free — all street parking within the town is free of charge. Whether you are visiting the harbour, the town centre, the lava fields or local restaurants and services, you can park your rental car without worrying about meters, time limits or paid zones. The town is compact and easy to navigate, so you can usually park close to wherever you want to explore.
Hafnarfjörður Town Centre
Free street parking is available throughout Hafnarfjörður, including near the harbour front, main shopping street, supermarkets and local services. There are no paid parking zones anywhere in the town, making it one of the most relaxed places in the capital region to arrive by rental car.
Driving into Reykjavík
If you drive your rental car into central Reykjavík from Hafnarfjörður, be aware that Reykjavík city centre operates a paid parking zone system. The city is divided into colour-coded zones (P1 to P4), with P1 being the most central and most expensive. Payment can be made via parking meters or the EasyPark or Parka apps, which are the most convenient options for visitors. Always check zone signs carefully before leaving your car, as overstaying or parking in the wrong zone can result in a fine.
General tip:
If you are visiting central Reykjavík for the day, consider parking on the edge of the paid zone or in a free residential street just outside the centre, and walking or taking a bus the rest of the way to avoid parking fees.
As part of the Greater Reykjavík Capital Region, Hafnarfjörður is one of the best-connected areas in Iceland for electric vehicle rental. The capital region has the densest EV charging network in the country, with fast chargers at fuel stations, shopping centres and public car parks throughout Hafnarfjörður, Reykjavík and surrounding towns — making it easy to keep your rental car charged whether you are exploring locally or planning longer drives.
Hertz Iceland’s headquarters in Hafnarfjörður offers one of the widest EV rental selections in Iceland, including:
The capital region has a wide network of AC and DC fast chargers, including Hertz’s own charging points, public ON Power stations, N1/Olís chargers and Tesla Superchargers in Reykjavík. For day trips to the Reykjanes Peninsula, the Golden Circle or the South Coast, use apps like PlugShare or ON Power to plan charging stops in advance.
Tips for EV drivers from Hafnarfjörður
Hafnarfjörður’s location within the Greater Reykjavík Capital Region gives you excellent road access in every direction — north to central Reykjavík, south-west to Keflavík Airport and the Reykjanes Peninsula, and east towards the South Coast and the Ring Road. With a Hertz rental car from Hafnarfjörður, you can reach some of Iceland’s most popular destinations quickly and without navigating through central Reykjavík traffic.
Key Roads
Around 10–15 km, approximately 15–20 minutes.
Around 35–40 km, approximately 30–40 minutes.
Around 45–50 km, approximately 40–50 minutes.
Around 50–55 km, approximately 45 minutes.
Around 50–55 km, approximately 45–55 minutes.
Hafnarfjörður to Vík
Around 185 km, approximately 2–2.5 hours.
Hafnarfjörður is a straightforward town to drive through, with clear road markings and manageable traffic outside of peak hours. The same national rules apply here as across all of Iceland: drive on the right, wear seat belts in all seats at all times, and use a legal hands-free setup for phone calls. Headlights must remain on 24 hours a day, 365 days a year.
In Hafnarfjörður, pay particular attention to the many roundabouts around the town — they are the primary way intersections are managed here and throughout the capital region. Always yield to traffic already circulating in the roundabout before entering. Watch for pedestrian crossings near the harbour, schools and shopping areas, and slow down in residential streets. Off-road driving is strictly illegal across all of Iceland and carries heavy fines — stay on marked roads at all times.
Roads in Hafnarfjörður and the wider capital region are paved and well-maintained year-round. Main routes including Route 40 and Route 41 are cleared quickly in winter and are generally reliable even in poor weather. Conditions can deteriorate more noticeably if you venture south onto the Reykjanes Peninsula in strong winds, or east along the South Coast in winter storms. Always check road.is before setting out on longer drives, and allow more time than map estimates suggest if weather is unsettled.
Hafnarfjörður and the surrounding capital region have multiple fuel stations, including Olís, N1 and Orkan outlets, making it easy to top up before any drive. Running low on fuel within the town is unlikely. Before heading south onto the Reykjanes Peninsula or east along the Ring Road towards the South Coast, always fill up in Hafnarfjörður as stations can become more widely spaced once you leave the capital area. Most stations are self-service and accept credit cards at the pump; always carry a physical credit card with PIN as a backup.
Before you pick up the keys, it’s worth familiarizing yourself with Hertz Iceland’s rental policies to ensure a smooth, hassle-free experience. Here are some essentials you need to know before hitting Iceland’s roads:
With Hertz car hire from our headquarters in Hafnarfjörður, you can match your vehicle to the way you plan to explore the capital region, the Reykjanes Peninsula and beyond. As Hertz Iceland’s main base, Hafnarfjörður offers one of the widest vehicle selections in the country — from compact city cars and the latest electric vehicles to rugged 4×4s and spacious campervans for longer adventures across Iceland.
The cost of renting a car in Hafnarfjörður varies depending on the vehicle type, rental duration and time of year. As the home of Hertz Iceland’s headquarters, Hafnarfjörður benefits from one of the largest and most diverse rental fleets in the country — which means more choice across all vehicle categories and generally better availability than smaller regional depots.
Prices are highest during peak summer months (June–August), when demand across Iceland reaches its peak and popular vehicle categories such as 4×4s, campervans and EVs book up quickly. Daily rates during this period can be considerably higher than in the quieter off-season. From November through March, prices typically drop and availability improves, making it a good window for budget-conscious travellers who are comfortable with winter driving conditions.
Unlike remote locations around Iceland, Hafnarfjörður’s large fleet and central capital region position means last-minute bookings are more often possible here than elsewhere. However, for the best rates and the widest vehicle selection — especially for peak summer travel or specific vehicle types like Tesla or luxury models — booking in advance is always recommended.
Safety on Iceland’s roads isn’t optional, and neither is the right equipment.
Every Hertz Iceland rental car is thoroughly inspected before pickup to ensure it meets all legal and safety standards. For winter rentals, all vehicles come fitted with winter tyres meeting Iceland’s legal tread depth requirements, with studded tyre options available upon request.
Whether you’re navigating icy city streets or venturing beyond Reykjavík, you can drive with confidence knowing your car is fully prepared before it reaches your hands.
Hellisgerði Park
Hellisgerðisgata, 220 Hafnarfjörður, Iceland
A beautiful lava garden in the heart of the town, with winding paths, moss-covered rocks and bubbling springs. Locals believe Hellisgerði is home to huldufólk — Iceland’s hidden people and elves — giving it a quietly magical atmosphere that is unlike anywhere else in the capital region. Free to enter and easy to walk from the town centre
Hafnarborg – Centre of Culture and Fine Art
Strandgata 34, 220 Hafnarfjörður, Iceland
Hafnarfjörður’s main cultural venue, showcasing contemporary Icelandic art alongside international works in a calm, well-curated space. A worthwhile stop for art lovers and anyone wanting to explore the town’s creative side beyond its Viking and folklore heritage.
The Viking Village & Viking Festival
Strandgata 55, 220 Hafnarfjörður, Iceland
Hafnarfjörður is known as one of Iceland’s centres of Viking culture, and the Viking Village is its most well-known expression — a Viking-themed complex hosting the annual Viking Festival each June, with costumed re-enactors, traditional food and live entertainment. The Viking-inspired Hotel Viking is based here, making it a central point for the town’s Norse heritage.
Pro Tip: The Hertz Iceland Difference – Start your trip off right with our Prime Location. You can pick up your vehicle directly from our Hafnarfjörður headquarters, getting you on the road quickly and away from the busy airport crowds.
Pro Tip: The Hertz Iceland Difference – Because Hafnarfjörður is our national headquarters, you get first access to our Newer, Reliable Fleet, ensuring your vehicle is under 2 years old, meticulously maintained, and ready for any adventure.
Pro Tip: The Hertz Iceland Difference – As you embark on the Ring Road, enjoy total peace of mind knowing our comprehensive Nationwide Support and premium customer service are always just a phone call away.
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