Is There Uber in Iceland? Your guide to navigating Iceland

Planning a trip to Iceland and wondering, “Is there Uber in Iceland?” You’re not alone. Many visitors arriving at Keflavík Airport (KEF) are surprised to find out that Uber doesn’t operate in Iceland. But don’t worry, there are plenty of other ways to get around, whether you’re heading to Reykjavík or planning a full road trip around the island.

Let’s break down your options and help you choose the best way to travel in Iceland—starting right at the airport.

Is There Uber in Iceland?

No, Uber is not available in Iceland. In fact, no international ride-sharing services like Uber or Lyft operate here.

That’s because Icelandic transport laws are different from many other countries. Strict licensing rules, combined with a small population, have made it difficult for ride-hailing platforms to gain a foothold.

Why Doesn’t Iceland Have Uber?

Iceland regulates taxi services carefully to ensure safety, fair pricing, and professional service. Unlike in larger countries where Uber has disrupted traditional taxi industries, Iceland’s focus is on licensed, metered taxis and regulated private transportation companies.

But that doesn’t mean you’re stuck. In fact, there are some smart local alternatives that work just as well,and sometimes even better.

What Are the Alternatives to Uber in Iceland?

While Uber isn’t an option, there are several convenient alternatives that can get you from place to place without hassle. Whether you’re looking for a quick ride within Reykjavík or planning a transfer from the airport, Iceland offers a mix of local taxi services, public transport, and private transfer options to suit every type of traveler. Let’s take a look at the most common choices.

Taxis in Iceland

You’ll find taxis available in most Iceland towns and cities. They’re safe, metered, and driven by licensed professionals. One of the largest services is Hreyfill, which offers a mobile app much like Uber.

Taxis in Iceland: Leading Companies

While Uber isn’t an option, there are several convenient alternatives that can get you from place to place without hassle. Whether you’re looking for a quick ride within Reykjavík or planning a transfer from the airport, Iceland offers a mix of local taxi services, public transport, and private transfer options to suit every type of traveler. Among these, traditional taxi companies remain a reliable and widely used choice for visitors.

Here are some of the most well-known and trusted taxi services in Iceland:

• Hreyfill: One of the oldest taxi companies, operating since 1943. Offers airport transfers, sightseeing tours, and a popular mobile app for booking.
• BSR (Bifreiðastöð Reykjavíkur): Another major Reykjavík taxi firm, accessible via phone and app.
• Hopp Taxis: Works in Reykjavík and from Keflavík Airport; features a helpful app for tracking and payments.
• Taxi24 Reykjavík (Iceland Taxi & Private Tours):Offers professional airport transfers and private tours
• Iceland Red Taxi: A locally owned boutique taxi service with a small, personalized fleet
• Golden Circle Taxi: Specialized in tours around the Golden Circle region; one of the popular tour-focused taxi services .
• Airport Taxi Iceland: Dedicated airport transfer provider connecting KEF and Reykjavík
• Reykjavik Taxi: A familiar brand in the city, operating ~900 licensed taxis across the capital .
• Ferdagladur ehf. / Travel Happy: One of the eight well-reviewed taxi listings in Reykjavík

Public Transportation in Iceland

Iceland’s public transportation is mainly centered around the Strætó bus system, which serves Reykjavík and towns. Within the capital area, buses are clean, reliable, and budget-friendly, making them a good option for commuting or short-distance travel.

However, once you leave the city, public transportation becomes very limited. There are no train services in Iceland, and rural bus routes are infrequent, seasonal, or nonexistent. If you’re planning to visit waterfalls, hot springs, national parks, or remote scenic areas, you’ll quickly find that buses won’t get you there.

Why Renting a Car Is the Best Option in Iceland? not taxi and buses?

While there are taxis and public transport options in Iceland, renting a car is still the best way to explore the country, especially if you’re planning more than just a city break.

Taxis are convenient but expensive, particularly for long distances like airport transfers or countryside travel. Public buses are reliable within Reykjavík, but routes are limited outside the capital and won’t take you directly to most natural attractions. For travelers who want more than just a ride from A to B ,who want freedom, flexibility, and the ability to stop at every waterfall or scenic viewpoint, a rental car is the way to go.

Rental cars go Where Buses and Taxis Can’t

Whether you want to:

• Drive the full Ring Road around the island,
• Explore the volcanic landscapes of Snæfellsnes Peninsula,
• Visit black sand beaches on the South Coast,
• Or simply get off the tourist trail…

…a rental car opens up more possibilities than any other form of transport in Iceland.

With long daylight hours in summer and unpredictable weather in winter, having your own vehicle allows you to adjust your plans in real time. Want to stay longer at a glacier lagoon? Or leave early to catch a break in the weather? With a rental car, you can.

Why Choose Hertz Iceland?

1. Drive on Your Schedule
No waiting for buses. No relying on taxis. With your own car, you decide when to leave, where to stop, and how long to stay. Want to catch the sunrise at Jökulsárlón? Or spend extra time soaking in a hot spring? You can.

2. Access Hard-to-Reach Places
Iceland’s most beautiful spots aren’t always near a bus stop. A rental car lets you explore far beyond Reykjavík, from remote fjords to hidden black sand beaches, gravel F-roads, and glacier areas that taxis and buses simply don’t reach.

3. Hassle-Free Airport Pickup
With Hertz, you can pick up your car directly at Iceland Keflavík International Airport (KEF). No need to wait for shuttles or pay for taxis into the city. Just land, load up, and drive off.

4. Seasonal and Road-Ready Vehicles
Whether you’re visiting in summer or winter, we’ve got the right car for the conditions:

• 2WD compacts for Golden Circle day trips or city travel
• 4WD SUVs for winter driving, the highlands, and gravel roads
• Electric and hybrid vehicles for sustainable travel around Iceland
• Luxury cars for premium comfort and performance on longer drives or special occasions
• Campers and motorhomes for adventurous travelers who want to combine transport and accommodation, perfect for exploring Iceland’s campgrounds and remote areas on your own terms

5. Local Support You Can Count On
With over 54 years of experience in Iceland, we know the roads, and the weather, better than anyone. You also get 24/7 emergency support, just in case plans change or conditions shift.

• Related readings: How to rent a car in Iceland; Things to know before renting a car in Iceland

Driving in Iceland: What to Expect

Driving in Iceland presents a unique adventure. The country’s natural beauty is sure to mesmerize you, but it’s important to remember that you’ll be driving in conditions you might not have experienced before.

Our weather can be as varied as our landscapes. In a single day, you might witness everything from bright sunshine to rain, wind, or even snow. This can lead to sudden changes in road conditions, which can be challenging, especially if you’re driving in unfamiliar areas. During winter months, ice and snow can make roads slippery and, in some cases, close them entirely.

However, with the right approach, driving in Iceland is entirely manageable. Here are a few things to keep in mind:

1. Weather Awareness: The Icelandic weather is famous for its unpredictability. This means you need to stay updated with the latest forecasts, particularly when setting out on long drives or if you’re planning to explore the countryside. Websites like road.is and vedur.is provide real-time updates on road and weather conditions, making them a great resource.
2. Speed Limits and Rules: In Iceland, the general speed limit is 50 km/h in populated areas, 80 km/h on gravel roads in rural areas, and 90 km/h on paved roads. It’s crucial to adhere to these limits and follow all local driving rules, not just for your safety, but also because traffic fines can be quite hefty.
3. Preparation and Equipment: Before setting out, ensure your vehicle is in good condition and equipped for the journey. In winter, for example, it’s mandatory for cars to have winter tires. Additionally, it’s always a good idea to have a map (paper or digital), a fully charged phone, and some food and drinks in the car.
4. Right-hand Traffic: Remember, we drive on the right side of the road in Iceland (and overtake on the left). This might require some adjustment if you’re used to left-hand traffic.
5. Respect the Nature: Finally, while it can be tempting to pull over and take photos of the stunning landscapes, make sure to only stop in designated areas. Parking on the side of the road can be dangerous and potentially damaging to the delicate local flora.

With preparation and mindful driving, you can comfortably navigate the roads in Iceland and enjoy the incredible landscapes at your own pace.

FAQ: Uber and Transport in Iceland

• • Does Iceland have Uber or Lyft?
    No. Ride-sharing services like Uber and Lyft do not operate in Iceland due to strict local regulations. Instead, Iceland relies on licensed taxis and regulated private transport companies.

• • What’s the cheapest way to get from KEF Airport to Reykjavík?
    The Flybus or Airport Direct shuttle buses are usually the most affordable options for solo travelers. However, if you’re traveling with a group or plan to explore Iceland further, renting a car from KEF Airport may actually save you money overall.

• • Are there apps like Uber in Iceland?
    Yes. Some local taxi companies, like Hreyfill and Hopp, offer mobile apps for booking and payment. These apps function similarly to Uber, providing a digital, user-friendly way to request rides.

• • Should I rent a car in Iceland or rely on public transport?
    If you’re planning to explore beyond Reykjavík or visit natural attractions, renting a car is highly recommended. Public transport is limited outside the capital and won’t take you directly to most tourist sites. A rental car offers flexibility, convenience, and access to remote areas.

• • How do I get from Keflavík Airport to Reykjavík?
    You have several transport options from Keflavík International Airport (KEF) to Reykjavík:

    • Airport buses like Flybus or Airport Direct: Timed with flight arrivals and great for solo travelers or small groups. Most services drop off at the BSI terminal or near hotels.
    • Taxis: Always available, metered, and reliable — but expect to pay ISK 20,000–25,000 (USD 140–180) for a one-way trip.
    • Private transfers: Ideal for families or travelers with large luggage, though prices are typically high.
    • Rental cars (recommended): Available right at KEF Airport. Renting a car gives you the flexibility to explore Iceland at your own pace from the moment you arrive.

Is There Uber in Iceland? 

While you won’t find Uber in Iceland, you won’t miss it either. From airport transfers to scenic drives across lava fields, there are plenty of smart, safe, and flexible ways to get around.

And when it comes to exploring Iceland on your own terms, nothing beats the freedom of a rental car.