Selfoss Iceland, is a town of significant charm and vitality, strategically located on the Route 1 Ring Road . As the largest town in South Iceland, with a population of 8,832, it serves as a crucial hub for trade, industry, and tourism.

For travelers embarking on an Icelandic adventure with Hertz Iceland, Selfoss is more than just a stop; it’s a gateway to the region’s rich heritage and stunning natural beauty. Just 57 km from the capital, Selfoss offers an array of accommodations, diverse dining options, and a unique blend of cultural and recreational activities, all easily accessible with the convenience of a Hertz rental car.

Iceland selfoss town

The Historical and Cultural Significance of Selfoss

The story of Selfoss is deeply rooted in Iceland’s history, dating back to the first permanent settler, Ingólfur Arnarson, in the 9th century. Its evolution from a winter shelter beneath Ingólfsfjall mountain to a bustling modern town is a journey through time.

The construction of a suspension bridge over the Olfusá River in 1891 marked a pivotal moment, transforming Selfoss into a crucial link between the agricultural south and the capital, Reykjavik. This bridge, essential to Iceland’s infrastructure, was so significant that it was guarded by British troops during World War Two.

Today, Selfoss stands proudly as a cultural hub in the southwest of Iceland. The town is renowned for its annual Sumar á Selfossi festival, a vibrant celebration of community spirit with music, festivities, and a traditional bonfire. Additionally, the Bobby Fischer Centre pays homage to the chess grandmaster, adding a unique cultural dimension to the town.

Selfoss’s sports scene is dynamic, reflecting the town’s youthful energy, with football, basketball, and handball being particularly popular. This is complemented by the town’s ambitious project to create a new center showcasing historical reconstructions from around the country, further cementing its role as a cultural and tourist destination.

Things to Do in Selfoss

Selfoss, set amidst the stunning landscapes of South Iceland, offers a plethora of activities and attractions. With the ease of a Hertz Iceland rental car, these experiences are just a drive away, promising adventure and discovery at every turn.

1. Relaxation at Selfoss Swimming Pool

Experience the geothermally heated Selfoss Swimming Pool, a short drive from the town center. This facility offers something for everyone: an outdoor pool, a children’s area with water slides, hot tubs, a sauna, and a gym. It’s a perfect spot to unwind after a day of exploring.

2. Have an Icelandic hot dog at Pylsuvagninn Selfossi

Indulge in the iconic Icelandic hot dog at Pylsuvagninn Selfossi, a renowned hot dog stand operating since 1984. Located near the Ölfusá river bridge, savor hot dogs made from Icelandic lamb, pork, and beef, perfectly complemented with traditional toppings.

eat a hot dog on the Iceland black sand beach

3. Sweet Treats at Huppa Ice Cream Shop

No matter the season, Huppa Ice Cream Shop in central Selfoss is the go-to place for ice cream lovers. Sample the famous Bragðarefur among other delightful flavors for a sweet treat.

4. Culinary Experience at Tryggvaskáli Restaurant

Tryggvaskáli, Selfoss’s oldest and most famous house, now hosts a beautiful restaurant. Indulge in fine dining with a focus on quality and local ingredients, all while enjoying stunning views of the Ölfusá River.

5. Go on a Northern Lights Hunt during Iceland northern light season

Winter visitors to Selfoss should not miss the chance to chase the Northern Lights. Visible from September to mid-April, these ethereal lights can be best experienced through a guided Northern Lights Tour, easily accessible with your Hertz rental.

there is a chance to see the aurora

6. VIsit the Historic Eyrarbakki Village nearby

A short 15-minute drive from Selfoss, Eyrarbakki is a quaint village renowned for its preserved old buildings. Wander through this living museum, where the Danish kit home Húsið, dating back to 1765, stands as Iceland’s oldest timber dwelling.

7. Continue drive along the Route 1 ring road and explore the South Coast of Iceland

Continue along Route 1 with your rental car uncover the South Coast’s breathtaking beauty. Just 70 km from Selfoss, you’ll encounter awe-inspiring waterfalls, glaciers, black sand beaches, and much more. This journey is a testament to Iceland’s natural splendor.

the sunset view at the Seljalandsfoss waterfall iceland

How to go Selfoss town?

Selfoss, a jewel in South Iceland’s crown, is conveniently situated approximately one hour’s drive from Reykjavik and about 1.5 hours from Keflavik International Airport. Navigating to Selfoss is an experience in itself, with stunning Icelandic landscapes unfolding along the way.

From Reykjavik to Selfoss

Setting off from Iceland’s capital Reykjavik, the journey to Selfoss is straightforward and scenic. By renting a car with Hertz Iceland, you’ll have the opportunity to enjoy this drive in the comfort of our latest model vehicles. With 13 rental stations across Iceland, picking up your rental car is hassle-free, whether you’re starting your journey in Reykjavik or another location.

from Iceland Reykjavik to Selfoss town in south iceland

From Keflavik International Airport to Selfoss

For those landing at Keflavik International Airport, Hertz Iceland offers the ultimate convenience. Our rental station is located right inside the airport’s arrival hall, making it easy for you to begin your Icelandic adventure. The drive from the airport to Selfoss takes you through some of Iceland’s most picturesque landscapes, setting the tone for your journey ahead.

With Hertz Iceland, you benefit from over 50 years of local experience in car rental services. Our fleet of new model cars ensures a comfortable and reliable journey, whether you’re traveling solo, with family, or in a group. Plus, our knowledgeable staff are always ready to offer tips and advice for a smooth trip to Selfoss.

from KEF international airport to selfoss iceland town

Seasonal Considerations for Visiting Selfoss

Selfoss is a year-round destination, each season offering its own unique charm and array of activities. Hertz Iceland’s diverse fleet of vehicles is equipped to cater to the varying seasonal conditions, ensuring a safe and enjoyable journey regardless of the time of year.

Summer in Selfoss

Summer brings long days and the midnight sun, offering extended hours for exploration and sightseeing. The warmer weather is perfect for hiking, visiting local attractions, and experiencing the vibrant cultural scene. With a Hertz Iceland rental, you can take full advantage of these long days, exploring Selfoss and its surroundings at your own pace.

Winter Wonders

Winter transforms Selfoss into a snowy wonderland, ideal for witnessing the magical Northern Lights. Our vehicles are well-equipped for winter conditions, with options for winter tires and 4WD vehicles to navigate snowy roads safely. Renting with Hertz Iceland means you can explore the winter beauty of Selfoss with confidence and comfort.

Spring and Autumn

The shoulder seasons of spring and autumn offer a quieter yet equally captivating experience. With fewer tourists, you can enjoy Selfoss’s attractions more intimately. Hertz Iceland’s vehicles provide the perfect companion for these transitional seasons, ensuring a smooth journey as you witness Iceland’s landscapes change colors.

rent a robust automatic and be safe on the winter icelandic road

Your Selfoss Journey Awaits with Hertz Iceland

Discover the wonders of Selfoss, from its breathtaking landscapes to its rich cultural tapestry, with the freedom and comfort of a Hertz Iceland rental car. Our fleet of modern vehicles, conveniently available at key locations including Keflavik International Airport, ensures a seamless journey through this enchanting town.

With over 50 years of expertise in Iceland, Hertz Iceland is your ideal travel partner, offering safety, convenience, and the perfect start to an unforgettable Selfoss adventure. Ready to explore the hidden gems of Selfoss?

Best rental car option for all road conditions in Iceland

rent a hyundai Tucson in Iceland

Hyundai Tucson Plug-in Hybrid or similar | Automatic | 4×4

IFAI | Group: N3 (IFAI)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors

This vehicle is NOT allowed in the highlands F-roads. NOTE: Allowed on roads no.35 and 550. You must be 23 years of age to drive this vehicle.

Additional Features
  • 3 Large Luggage
  • Hybrid
  • 4 Wheel Drive
  • 46 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Rent a Kia Sorento PHEV in Iceland

Kia Sorento Plug-in Hybrid or similar | Automatic | 4×4

SFDI | Group: O6 (SFDI)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors

This vehicle is NOT allowed in the highlands F-roads. NOTE: Allowed on-road no.35 and 550. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Large Luggage
  • Hybrid
  • 4 Wheel Drive
  • 38 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
Rent the 4wd land rover defender in Iceland

Land Rover Defender Plug-in Hybrid or similar | Automatic | 4×4

PFAI | Group: L6 (PFAI)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors

Suitable for highlands, Please read the Terms & Conditions. You must be 25 years of age to drive this vehicle.

Additional Features
  • 3 Large Luggage
  • Hybrid
  • 4 Wheel Drive
  • 77 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
4wd land rover defender hire in iceland

Land Rover Defender or similar | Automatic | 4×4

PFAN | Group: G6 (PFAN)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors

Suitable for highlands, Please read the Terms & Conditions. You must be 25 years of age to drive this vehicle.

Additional Features
  • 3 Large Luggage
  • Petrol or Diesel
  • 4 Wheel Drive
  • 234 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
Rent a Kia Sorento PHEV in Iceland

KIA Sorento or similar | Automatic | 4×4

SFAN | Group: O2 (SFAN)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors

Suitable for the highlands. Please read Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 4 Large Luggage
  • Petrol or Diesel
  • 4 Wheel Drive
  • 164 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags
Land cruiser 5 seater rental in Iceland

5 seats Toyota Land Cruiser or similar| Automatic | 4×4

FFAR | Group: I (FFAR)

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors

Suitable for the highlands. Please read Terms & Conditions. You must be 23 years of age to drive this vehicle.

Additional Features
  • 5 Large Luggage
  • Petrol or Diesel
  • 4 Wheel Drive
  • 251 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags