Last updated: June 2026 | Reviewed by the Hertz Iceland Fleet Team

The Mercedes-Benz E-Class is the flagship executive sedan in the Hertz Iceland Prestige Fleet — the right choice for business travel, airport transfers, and premium Reykjavík city driving. Automatic, 2WD, petrol or diesel depending on availability. Best suited to city and paved-road use. Not permitted on F-roads. Or-similar booking. Minimum age 23.

Mercedes Benz E-Class Rental Iceland: Luxury Executive Sedan Guide

Mercedes Benz E Class rental in Iceland means choosing the most refined executive sedan in the Hertz Iceland fleet — a vehicle built for business travel, airport transfers, and premium city driving in Reykjavík. The current-generation E-Class combines Mercedes-Benz’s MBUX second-generation interface, available Burmester surround sound, and a 540-litre boot in a cabin that sets the benchmark for long-distance executive comfort.

For business travellers arriving at KEF and heading to meetings in Reykjavík, corporate groups requiring premium airport transfers, or travellers who simply want the most refined paved-road driving experience in the fleet, the Mercedes E-Class hire delivers without compromise. It sits at the top of the Hertz Iceland Prestige Fleet alongside the Range Rover Sport and BMW X5.

This is a 2WD rear-wheel-drive sedan — purpose-built for paved roads. Not recommended for F-roads or Highland tracks.

FeatureSpecification
Drive System2WD (Rear-wheel drive)
TransmissionAutomatic (9-speed 9G-Tronic)
Fuel TypePetrol or Diesel (varies by availability)
Seats5 (best for 2–4 adults)
Luggage Capacity3 large suitcases (540 litres)
Best ForBusiness travel, airport transfers, Reykjavík city, Ring Road (paved)
Allowed Road TypesPaved Roads & Standard Gravel. NO F-Roads.
Prestige FleetView full Prestige Fleet
ModelOr Similar — comparable luxury executive sedan if unavailable
Roadside AssistanceAvailable at pickup desk, from 990 ISK/day with MAX Coverage

💡 Hertz Insider Tip

“The E-Class is the most appropriate vehicle in the fleet for executive airport transfers between KEF and Reykjavík. The 50-minute drive on Route 41 is the first Iceland experience for most business visitors — arriving in an E-Class rather than a standard rental makes that impression correctly. The 9G-Tronic automatic keeps the motorway cruise smooth and composed, and the MBUX navigation handles the Reykjavík approach without driver attention. Pre-set the climate to the passenger’s preference before pickup — the four-zone climate control is one of the E-Class details that gets noticed.”

Is the Mercedes E-Class Good for Driving in Iceland?

Yes — for business travel, executive transfers, and premium paved-road driving, the E-Class is the most refined sedan in the Hertz Iceland fleet.

  • Executive Comfort: The E-Class cabin sets the benchmark for long-distance business travel comfort — available massage seats, Burmester surround sound, four-zone climate control, and MBUX second-generation interface. On a 5-hour driving day from Reykjavík to Akureyri or along the Ring Road, the difference in fatigue between the E-Class and a standard compact is substantial.
  • Boot Space: 540 litres — fitting 3 large hard-shell suitcases with the rear seats in use. Sufficient for a business group of 2–3 with full luggage or a couple on a Ring Road itinerary with camera equipment and cold-weather gear.
  • Petrol or Diesel: Available in both petrol and diesel variants depending on fleet allocation at pickup. Both are mated to the 9G-Tronic 9-speed automatic. Diesel offers superior fuel economy for longer distances; petrol offers smoother power delivery for city use. Specific engine availability cannot be specified in advance.
  • DRIVING ASSIST PLUS: Standard suite includes Adaptive Cruise Control with Stop & Go, Active Distance Assist, Active Steering Assist — keeps the E-Class in its lane and at a safe following distance on motorway sections without driver input.
  • Winter on Main Roads: RWD sedan with winter tyres handles Iceland’s cleared main roads in winter conditions — more capable than a 2WD FWD compact, less so than an AWD SUV. For business travel on Reykjavík’s cleared city roads and the KEF–Reykjavík motorway, the E-Class is appropriate year-round.
  • Safety: 5-star Euro NCAP 2023. Standard Pre-Safe collision prevention, Active Brake Assist, blind spot assist, rear cross-traffic alert, and exit warning. For driving safety guidance in Iceland, see safe.hertz.is.

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Hertz Safe Drive Iceland Mobile App Screenshots

When Is the Mercedes E-Class the Right Choice?

  • Business travel and corporate trips: The defining use case. KEF airport pickup → Reykjavík hotel → meeting venues → KEF return. The E-Class handles this itinerary as naturally as any executive sedan in any European city.
  • Executive airport transfers: The 50-minute KEF–Reykjavík transfer in an E-Class is the appropriate standard for business visitors, senior delegations, and premium travellers who expect the vehicle to match the hotel they’re staying in.
  • Premium Ring Road (paved, summer): For travellers who want the most refined paved-road Ring Road experience available — the E-Class’s adaptive cruise, Burmester audio, and executive cabin make long driving days significantly more comfortable than any compact or mid-size in the fleet.
  • Couples on a luxury Iceland itinerary: South Coast, Golden Circle, Snæfellsnes Peninsula — all on paved roads, in the most refined sedan in the fleet.

⚠️ Not ideal if:

  • You plan F-road or Highland driving — strictly forbidden. 2WD RWD sedan. See safe.hertz.is/f-road-guide for F-road eligible vehicles.
  • You need AWD confidence in winter — the E-Class is RWD. For AWD executive travel, the BMW X5 or Range Rover Sport in the Prestige Fleet offer AWD. See the full Prestige Fleet.
  • You need a guaranteed specific model — or-similar booking; you may receive a comparable luxury executive sedan if the E-Class is unavailable.
  • You are 4+ people with maximum luggage — 540 litres with 4 people and full hard-shell cases may require soft bags for one passenger.

Rental Requirements & Restrictions

  • Minimum Age: 23 years old.
  • License: Valid driving license held for a minimum of 1 year. IDP required if license is not in Roman script.
  • Payment: Valid credit card in the main renter’s name required at pickup.
  • Engine: Petrol or diesel depending on fleet availability — cannot be specified in advance.
  • F-Road Policy: STRICTLY FORBIDDEN. Not permitted on F-roads or Highland tracks under any circumstances.

Inside the Mercedes-Benz E-Class

The E-Class interior is what Mercedes-Benz has spent over a century arriving at — the result of continuous refinement applied to the question of how an executive sedan should feel. The current W214 generation raises that standard with a cabin that centres on a curved widescreen display spanning the driver’s cluster and the MBUX infotainment system, eliminating the visible seam between the two screens and giving the dashboard a sense of deliberate, unified design rather than assembled components.

The 9G-Tronic automatic transmission is the standard against which other automatic gearboxes in this class are measured — smooth at low speed in city traffic, responsive at motorway speed on the Ring Road’s open stretches, and entirely transparent in operation. You don’t notice it working because there’s nothing to notice.

Burmester surround sound — available on higher trims — fills the cabin with genuinely good audio at any volume. In a vehicle this quiet at speed, the difference between standard audio and Burmester is audible rather than marginal. The available massage seats, heated and ventilated front and rear seats, and four-zone climate control are the details that accumulate over a long driving day into a meaningfully different experience from a lesser vehicle.

For mercedes benz luxury car rental in Iceland, the E-Class cabin is the reference point — what the prestige segment looks like when no compromises have been made on comfort, technology, or materials quality.

The 540-litre boot loads three large suitcases without requiring rear-seat intervention. The wide, flat-floored opening makes loading airport luggage straightforward. For business groups arriving at KEF airport with roller cases, the E-Class handles it without asking passengers to manage their own bags.

Mercedes-Benz E-Class Dimensions, Seating and Luggage For Your Trip

SpecificationDetail
Car ClassExecutive / Luxury Sedan
Number of Doors4
Number of Seats5 (best for 2–4 adults)
TransmissionAutomatic (9-speed 9G-Tronic)
Fuel TypePetrol or Diesel (varies by availability)
Drive System2WD (Rear-wheel drive)
Engine Options2.0L petrol or 2.0L diesel depending on fleet allocation
0–100 km/h~7.0–8.5 seconds (variant dependent)
Boot Space540 litres
Luggage Capacity3 large suitcases
Length / Width / Height4,949mm / 1,880mm / 1,467mm
InfotainmentMBUX second gen — 12.3″ digital cluster + 12.3″ central display
AudioBurmester surround sound (trim dependent)
Driver AssistAdaptive Cruise Control with Stop & Go, Active Lane Keep, Active Steering Assist
Safety5-star Euro NCAP 2023, Pre-Safe, Active Brake Assist, Blind Spot Assist, Exit Warning

The E-Class boot holds 3 large hard-shell suitcases (540 litres) with all seats in use — appropriate for a business group of 2–3 with full luggage or a couple on a Ring Road itinerary with additional equipment.

Why rent a car in Iceland with Hertz?

  • Mercedes Benz car hire with Hertz Iceland means renting from a locally owned operator with over 50 years of experience, operating in Iceland since 1971. We have been recognised as Iceland’s Leading Car Rental Company at the World Travel Awards in 2017, 2019, 2020, 2021, 2022 and 2025 — and are proud to be nominated again in 2026.
  • Or Similar Guarantee: The E-Class is rented by category — if unavailable, you’ll receive a comparable luxury executive sedan. Never downgraded in prestige class.
  • Under 2 Years Old: Every E-Class in our fleet is under two years old — current W214 specification, full manufacturer warranty in effect.
  • Prestige Fleet: The E-Class is part of the Hertz Iceland Prestige Fleet — our highest-tier vehicles for business travel, special occasions, and premium Iceland experiences.
  • Safety First: 5-star Euro NCAP 2023, Driving Assist Plus suite, season-appropriate tyres, 24/7 emergency phone assistance. For pre-trip safety planning, visit safe.hertz.is.
  • Convenience: Available at KEF Airport, Keflavík Downtown, Reykjavík Downtown, and Reykjavík Domestic Airport.
Hertz Iceland Local Logo

Hertz Iceland: Locally Operated Since 1971

As Iceland’s premier local experts for over 55 years, we combine international standards with deep-rooted knowledge of Icelandic terrain. Rent with the authority that knows every F-road and weather pattern since 1971.

History of Mercedes-Benz E-Class

The E-Class nameplate was formally introduced in 1993, though its lineage extends to the 1950s W120 “Ponton” — the first post-war Mercedes-Benz sedan designed from scratch. Over eight generations, the E-Class has been Mercedes-Benz’s definition of what a mid-size executive sedan should be: more refined than the C-Class, more accessible than the S-Class, and consistently the benchmark against which rival executive sedans are measured.

The current W214 generation, launched in 2023, introduces the most technology-dense E-Class ever produced — MBUX second generation with optional rear-seat entertainment, the widest ambient lighting palette in the segment, and a driver assistance suite that handles motorway driving with minimal input. It is the first E-Class with a standard curved widescreen display spanning both the driver’s cluster and the central infotainment screen.

Mercedes E Class rental with Hertz Iceland means choosing the sedan that has defined executive automotive standards for over 30 years — now in its most refined and most capable generation.

Mercedes E-Class vs BMW X5: Which Prestige Vehicle Fits Your Iceland Trip?

FeatureMercedes-Benz E-ClassBMW X5 PHEV
Body TypeExecutive SedanLarge SUV
Drive Type2WD (RWD)AWD
F-Road AccessNot permittedNot permitted
Boot Space540 litres3 large + 2 small bags
Seating PositionLow sedanElevated SUV
Winter AWDNoYes
Fuel TypePetrol or DieselPlug-in Hybrid
Best ForBusiness travel, city, paved roadsRing Road AWD, more luggage, winter
Prestige FleetViewView
Model TypeOr similarGuaranteed model
Price TierLuxury sedanLuxury SUV

Rental Locations

Hertz Iceland operates in 11 locations across Iceland:

Our Iceland Rental Locations

Keflavík International Airport (KEF)

The most convenient pick-up point for international arrivals.

Summer (1 May – 30 Nov): 24/7
Winter (1 Dec – 30 Apr): Mon-Sun: 05:30–02:00

Reykjavík Downtown

? Flugvallarvegi 5
Mon–Fri: 08:00–17:00 | Weekends: 08:00–15:00
Self-service pick-up outside staffed hours

Reykjavík Domestic Airport (RKV)

Mon–Fri: 08:00–17:00
Weekends: 09:00–15:00

Keflavik Downtown

Mon–Fri: 08:00–16:00

Akureyri Airport (AEY)

Mon–Fri: 08:00–16:00
Key box pick-up during terminal hours

Egilsstaðir Airport (EGS)

Mon–Fri: 08:00–16:00
Key box pick-up available

Ísafjörður Airport (IFJ)

Mon–Fri: 08:00–16:00
Key box pick-up available

Höfn Airport (HFN)

Please contact the Hertz Iceland Service Centre for current operating hours.

Hafnarfjörður Selhella (HQ)

Mon–Fri: 08:00–17:00
Weekends: CLOSED

Bíldudalur Airport (BIU)

Operates only upon receipt of confirmed bookings. Must book in advance.
Contact to confirm:

Skagaströnd Support Station

Operates only upon receipt of confirmed bookings. Must book in advance.
Contact to confirm:

What’s Included in Your Rental

  • 24/7 emergency phone support across Iceland
  • Unlimited mileage
  • Free cancellation 3+ days before pickup (prepaid) / any time before rental start (Pay on Arrival)
  • Basic Collision Damage Waiver (CDW)
  • Third-party liability coverage
  • VAT and local taxes
  • Season-appropriate tyres (winter tyres in winter, summer tyres in warmer months)

Important: New Iceland Road Tax (2026)

As of January 1, 2026, the Icelandic government requires a mandatory Kilometer Tax on this vehicle type. This replaces traditional fuel taxes with a usage-based fee.

Transparent Pay-Per-Km Pricing

  • Government Road Tax: 6.95 ISK / km
  • Hertz Service Fee: 1.40 ISK / km (+ VAT)

*Approx. 0.056 USD/km (Gov) + 0.011 USD/km (Service). Charged based on actual distance driven at the end of your rental.

Questions? For inquiries regarding the Icelandic Road Tax or billing specifics, please contact our dedicated support team at: roadtax@hertz.is

Roadside Assistance

Help when you need it most — for common situations on the road.

ℹ️ What is Roadside Assistance?

Roadside Assistance provides professional on-site support to resolve vehicle issues wherever you are in Iceland. Whenever an incident occurs, our team evaluates the situation on a case-by-case basis to determine the fastest, most effective solution to get you back on the road safely without unnecessary delays.

What’s covered

This add-on covers Roadside Assistance for the following common situations:

  • Locked out of your vehicle
  • Flat or punctured tyre
  • Drained battery
  • Running out of fuel
⚠️ Important Exclusion: Roadside Assistance required due to accidents or driver fault is not covered.
*This includes, but is not limited to: loss of car keys, rim damages, water damage, filling the tank with the wrong fuel, and any other rental car damage caused by the driver.
? How it works: If you require Roadside Assistance, you will need to pay the third-party service provider directly on-site first. YOU MUST KEEP YOUR RECEIPT! Present this receipt to our team when you return your rental car, and Hertz Iceland will refund the eligible amount directly back to your card.

Pricing

Stand-alone Roadside Assistance 1,990 kr./day
With Max Cover Roadside Assistance 990 kr./day
Best Value Add to Max Cover and save 1,000 kr./day

Pro Tip: The Hertz Iceland Difference

Travel with peace of mind. We offer a Newer, Reliable Fleet (under 2 years old), a Prime Location (inside Keflavik Airport (KEF) arrival hall), and comprehensive, cross-country Nationwide Support with premium customer service—just a phone call away.

Road Trips with the Mercedes E-Class

All paved roads — all prestige. The E-Class earns its place on business itineraries and luxury leisure routes where refinement matters as much as the destination.

KEF Airport to Reykjavík — Executive Transfer

KEF Airport Route 41 Reykjavík Downtown Meeting Venues KEF Return

The 50-minute transfer between KEF and Reykjavík on Route 41 is the most frequent business itinerary in Iceland — and the one where the E-Class makes its most immediate argument. The 9G-Tronic automatic handles the motorway approach without driver attention; Driving Assist Plus holds the lane and following distance autonomously; the MBUX navigation manages the Reykjavík approach. For a business visitor arriving at KEF after a long-haul flight, the E-Class transfer delivers the same standard as a chauffeur-driven vehicle — without requiring one. The 540-litre boot handles three roller cases from the arrivals hall directly. For business groups using Hertz Iceland for corporate travel, this route is the primary use case for the mercedes e class automatic rental.

Business Tip: Pick up directly from the KEF Arrival Hall desk — no shuttle, no waiting outside. Pre-set the climate before collecting passengers. The Hertz Iceland KEF counter is one of only four rental operators with an in-terminal arrivals hall counter.

Reykjavík Business & City Tour

Reykjavík Downtown Hallgrímskirkja Harpa Old Harbour Laugavegur Perlan

For business visitors with time between meetings, or corporate groups combining a working visit with a Reykjavík cultural programme, the E-Class handles Reykjavík’s city circuit in the manner it was designed for. The compact capital’s key landmarks — Hallgrímskirkja church, the Harpa concert hall, the Old Harbour district, and Perlan museum — are all within a short drive of each other on standard city roads. The E-Class’s RWD and relatively low ride height suit Reykjavík’s well-maintained tarmac rather than its mountain roads, and the cabin’s quality makes the city circuit feel appropriately calibrated for a mercedes benz e class rental rather than a compromise. For guided options in Reykjavík, ask at the Hertz Iceland Reykjavík Downtown desk.

Parking Tip: Reykjavík’s city centre parking uses a zone system — P1 zones near key landmarks require a parking disc or app payment. The E-Class fits standard city parking spaces without difficulty. The Laugardalslaug geothermal pool and National Museum are slightly further but on excellent city roads.

The Golden Circle — Luxury Day Trip

Reykjavík Þingvellir Geysir Gullfoss Reykjavík

The Golden Circle’s 300 km loop is entirely on paved roads — and in the E-Class, it becomes a different experience from the same route in a compact rental. Adaptive cruise control holds the highway speed on the open interior stretches between stops without driver input; Burmester audio fills the cabin at every speed; the 9G-Tronic keeps transitions between sections smooth. For business visitors extending their Iceland trip with a day of leisure, or couples who want the Golden Circle without compromise, the mercedes e class hire for this route is the most refined way to do it. Þingvellir’s rift valley, Strokkur’s eruption at Geysir, and Gullfoss at the edge of the highland plateau — all from a cabin that makes arriving feel appropriate to the destination.

Best Time: Year-round on paved roads. Start early to reach Geysir and Gullfoss before peak coach tour arrivals. The E-Class’s heated seats make early spring and late autumn departures from Reykjavík noticeably more comfortable than in a vehicle without them.

Mercedes-Benz E Class rental car FAQ

    • Will I receive a petrol or diesel E-Class?
      The Hertz Iceland E-Class fleet includes both petrol and diesel variants. The engine type allocated to your rental depends on fleet availability at pickup and cannot be specified in advance. Both are mated to the 9-speed 9G-Tronic automatic transmission and deliver the same cabin experience — diesel offers marginally better fuel economy on longer distances, petrol is slightly smoother in city driving.
    • Is the E-Class good for winter driving in Reykjavík?
      Yes — for Reykjavík city roads and the KEF–Reykjavík motorway, the E-Class with winter tyres performs appropriately in winter conditions. Reykjavík’s main roads are well-maintained and cleared promptly. As a RWD sedan, it is less confident than an AWD SUV on snow and ice, so caution is required on less-cleared side streets. For trips outside the capital in winter, an AWD vehicle from our Prestige Fleet is recommended. For winter driving guidance, visit safe.hertz.is.
    • How much luggage fits in the Mercedes E-Class?
      The E-Class boot holds 3 large hard-shell suitcases (540 litres) with all seats in use. For a business group of 2–3 with roller cases from KEF, this is sufficient without requiring passengers to manage luggage in the cabin. For 4 people with full-size hard-shell cases, soft bags for one passenger improve flexibility.
    • Is the Mercedes E-Class a guaranteed model?
      No — it is rented on an “or similar” basis. If this exact model is unavailable, you’ll receive a comparable luxury executive sedan. For guaranteed prestige models, see the Hertz Iceland Prestige Fleet — guaranteed options include the BMW X3, BMW X5, Range Rover Sport PHEV, Land Rover Discovery Sport, and Land Rover Defender 130.
    • Does Hertz Iceland offer Roadside Assistance?
      Yes. Roadside Assistance can be added at the rental desk at pickup — not bookable online in advance. It costs 1,990 ISK/day standalone, or 990 ISK/day when added with MAX Coverage. If you need assistance during your rental, pay the service fee at the time, then bring your receipt when you return the car — we’ll refund the covered amount to your card on file. Emergency line: +354 858 0499 (24/7).

Vehicle Features

4 Doors

5 Seats

3 Large Luggage

Airconditioning

Automatic

Petrol or Diesel

102 C02 g/km

Adjustable Steering

Cruise Control

Electronic Stability Control

ABS

Bluetooth

USB

Power Steering

Power Windows

Remote Locking

Age limit 23+ only

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  • Power Windows
  • Remote Locking
  • Airbags
  • Fog Lamps
Discovery land rover rental car in Iceland

Land Rover Discovery or similar | Automatic | 4×4

LFAV | Group: R6 LFAV

  • 5 Seats
  • Automatic
  • Airconditioning
  • 5 Doors
  • Petrol or Diesel
  • 25+ only
  • 5 Large Luggage

This vehicle is NOT allowed in the highlands F-roads You must be 25 years of age to drive this vehicle

Additional Features
  • 4 Wheel Drive
  • 223 C02 g/km
  • Adjustable Steering
  • Cruise Control
  • Electronic Stability Control
  • ABS
  • Bluetooth
  • USB
  • Power Steering
  • Power Windows
  • Remote Locking
  • Airbags