Book directly on the official Hertz Iceland website and unlock exclusive savings on your rental car in Iceland. Choose the payment option that works best for your trip:
Pick up your Hertz rental car at Keflavík International Airport (KEF) or downtown Reykjavík and start your Iceland adventure with peace of mind. With over 11 rental stations across Iceland and a wide range of vehicles—from small city cars to 4x4s and camper options—Hertz Iceland has the right car for every season and itinerary.
You can also add useful extras to your booking, such as child seats, GPS, Wi‑Fi hotspot, additional driver, or optional insurance upgrades to match your travel style and season. Carbon offset options are also available for more sustainable travel.
Both options are only available when you book directly through the official Hertz Iceland website using the promotional code below.
Discount code: WEB10

Book your Hertz Iceland rental car today and choose “Pay Now” to SAVE 15% instantly—or “Pay Later” to still SAVE 10% while keeping flexibility.
With the WEB10 discount, you can save up to 15% off the base rental rate when you choose the Pay Now option, or 10% off the base rental rate when you choose Pay Later. The highest savings apply when you pay in advance online.
Pay Now gives you the biggest savings with 15% off the base rental rate when you pay online at the time of booking. Pay Later gives you more flexibility—you pay at the counter on arrival and still receive a 10% discount on the base rental rate.
To receive the maximum discount available with WEB10, select the Pay Now option during the booking process and enter the promo code WEB10. This applies a 15% discount to the base rental rate for eligible rentals when booked directly on the Hertz Iceland website.
On the Hertz Iceland booking engine, you will see a field for a promo or discount code. Enter WEB10 in that field before searching for cars, then choose either Pay Now or Pay Later on the results page to activate the relevant discount.
Yes. If you select the Pay Later option while booking with the WEB10 code, you will receive a 10% discount on the base rental rate, even though you pay on arrival at the Hertz Iceland counter.
The WEB10 discount applies to the base rental rate of your Hertz Iceland booking. The rental still includes standard CDW insurance, unlimited mileage, mandatory local taxes, and 24/7 roadside assistance, just like our regular direct bookings. Optional extras and additional insurance products are not discounted unless specifically stated.
You can pick up your Hertz Iceland rental car at Keflavík International Airport (KEF), downtown Reykjavík, or one of our other rental stations around the country. Availability of the WEB10 offer may vary by location and rental dates.
Yes, a valid credit card in the main driver’s name is required for all Hertz Iceland rentals. This applies whether you choose Pay Now or Pay Later with the WEB10 discount, as the card is needed for the security deposit and any additional charges.
No. The WEB10 discount simply reduces the base rental rate when you book directly with Hertz Iceland. All mandatory charges are shown during the booking process, and any optional extras you add will be clearly itemised before you confirm.
Yes. During the winter season, all Hertz Iceland rental cars are equipped with suitable winter or studded tyres in line with local regulations, and all eligible WEB10 bookings include unlimited mileage. Seasonal equipment and services are provided according to the time of year and vehicle category.
Sign up for big savings!