Best Iceland Car Rental

Hertz Iceland, your best car rental company in Iceland

New cars

under 2 years old

No deposit required

when renting with us

For over 50 years

operating in Iceland

Planning for a self-drive trip in Iceland?
Rent a car with the best car rental company in Iceland: Hertz

Hertz Iceland has been selected as the leading international car rental company in Iceland
by the “Oscars of the travel industry – World Travel Awards” for the fifth consecutive year.
In the year 2024, we also won the Traveller Review Awards by (
With over 50 years of local operational experience, Hertz Iceland provides absolute confidence and assurance!

Wide range of vehicles

Our fleet of vehicles is designed to make your Iceland road trip comfortable and exciting, so you can focus on exploring the stunning landscapes of Iceland. Whether you’re a seasoned traveller or a first-time visitor, our rental cars are the perfect choice for your Icelandic adventure.

See All Vehicles

Why renting with Hertz Iceland?


13 car rental locations

throughout Iceland along the Route 1 Ring Road and Westfjord

+ 24/7 Emergency phone support



Basic rental car insurances

are included
in the rental price

such as third-party liability
insurance, basic collision insurance



Wide selection of cars

Provides thousands of vehicles
for selection,

from small to big, 2WD and 4×4



Inside Iceland airport

Inside the Iceland airport arrival lobby, our KEF airport station is open 24/7.

You can rent and return the car anytime you want.



Car repairment support across Iceland

We work with car repairment shops across Iceland,

no matter where you need help, one of our partners is always around.


Our HOT offers, products and service!

Embark on an epic adventure in Iceland with Hertz Iceland’s exclusive offers! Dive into a world where every drive is transformed into an unforgettable experience, thanks to our tailored range of services and coverage packages. From comprehensive protection plans to special discounts and flexible long-term rental options, we’ve got everything you need to explore Iceland’s majestic landscapes with peace of mind and exceptional value. Discover the perfect blend of freedom, safety, and affordability with our carefully curated offers.

Rent a car with Hertz Iceland at the best price!

The rental car prices at Hertz Iceland are calculated daily, and the longer the booking duration, the cheaper the average daily price will be.

Your Safety, our priority

Traveling in Iceland offers unique experiences across different seasons, and at Hertz Iceland, we’re here to ensure your journey is unforgettable, no matter the time of year.

Over a thousand rental cars are available in fleet

Our rental car rates vary seasonally, reflecting the peak travel period from June to August. For budget-conscious travelers, the shoulder seasons of April to May and September to October present a more affordable option, while the period from November to March is known for offering the most economical rental car rates.

Provides various car rental options suitable for multi-person self-driving, family tours, group tours, special itineraries, etc.

Iceland’s weather can be unpredictable, leading to challenging road conditions. It’s not uncommon for rental cars to sustain damage due to these elements. At Hertz Iceland, we prioritize your peace of mind. We offer a range of rental car insurance options, including a coverage package with ZERO excess.

Offering luxury models from big brands and a large selection of electric cars in Iceland

These are designed to provide comprehensive coverage against the unexpected. You can easily select and process these insurance add-ons while booking your car through our user-friendly website. Let Hertz Iceland be your reliable partner on the road, ensuring a smooth and secure travel experience.

Best Iceland Self-drive travel tips

Ready to navigate Iceland’s wonders at your own pace? Discover our Travel Tips for an unforgettable journey. From savvy Car Rental Tips, enchanting Iceland Attractions, to an immersive Iceland Nature Guide, we’ve tailored guidance for every traveller. Dive into Local Activities, plot your adventure with Road Trip Itineraries, and gather essential Practical Travel Info. Click on our categories for expert advice and make your Icelandic escapade perfect with Hertz Iceland.

Trending blogs everyone's reading

Explore our trending blogs to see what’s captivating travelers around the world.
Discover the experiences and tips that can shape your Icelandic adventure.


    • Do you need a car in Iceland?

      Unless you plan on visiting only downtown Reykjavík, most visitors will want a car in Iceland. Most of the attractions that draw people to Iceland, including the Golden Circle, Northern Lights and numerous waterfalls, glaciers and volcanoes, are best explored by car. A road trip around Iceland on the ring road is truly the adventure of a lifetime!


    • Why rent a car with Hertz Iceland?

      With a wide variety of quality vehicles, Hertz Iceland offers a car for every occasion. And our network of offices around the country provides support and service no matter where you need us. With over 50 years in the business, Hertz Iceland enjoys the reliability and professionalism of the Hertz global brand. Hertz is a name you can trust.


    • What kind of vehicles can I rent in Iceland from Hertz?

      Hertz offers a variety of vehicles for every budget and traveler type—economy vehicles for a quick couple’s getaway, and motorhomes and campers for roughing it around the ring road, 4WD vehicles to explore the highlands and other rough terrains, green cars for eco-conscious visitors and luxury rentals for people looking to experience Iceland with all the modern comforts of a luxury car.


    • When are the Hertz offices open?

      The rental car office at Keflavík Airport is open to service all scheduled arrivals and departures 24/7. Our rental car office in Reykjavík and call center is open 8 to 17 during the week (and to 15 on weekends). Most of our other offices are open during regular business hours (see Locations for details). Note that some remote offices may operate on reduced schedules during the off-season. Hertz Iceland offers support for its renters 24/7 through its emergency contact number +354 858 0499.


    • How much does it cost to rent a car in Iceland?

      Hertz Iceland offers a wide selection of vehicles and options to suit a range of budgets; daily rate starts from 45 EUR. Please use our booking engine for precise pricing information according to your rental period.


  • How old do you have to be to rent a car in Iceland?

    When renting a passenger car from Hertz Iceland, drivers must be at least 20 years old. Drivers who want to rent a jeep, minibus, camper or motorhome vehicle from Hertz Iceland must be at least 23 years old.